Senior Pre-Sales Design Lead, IBM Client Engineering

April 2017 - April 2021 

New York, NY and Raleigh, NC

Joined as an Advisory UX Designer and promoted to Senior Design Lead. Leading the design strategy by providing recommendations and insights into new sales enablement processes, ensuring that enablement materials follow one cohesive design framework while enabling all team members (creative and technical) to create assets that align with IBM Cloud branding, and improving the user experience and information architecture of our internal content management platform to guarantee sellers can easily and quickly find enablement materials.

Role Highlights:

• Designer and Offering Manager for a global engagement platform (GAME ON) that provides interactive ways to deliver learning content, promotes peer-to-peer collaboration, and gives enablement teams an avenue to run challenges that help raise team engagement while assisting with meeting strategic learning objectives. Launched in June 2018, running concurrently in multiple geos, over 25,000 users between 2018 and 2021, rewarded more than 1800 people over $200K in prizes.
• Responsible for all aspects (quoting > creation > ordering > delivery) of branding, signage, and attendee gifts for our worldwide, week-long, enablement F2F conferences. Coordinating the RFPs, creating the designs, and handling shipping and arrival of all items. Managing the conference kick-off keynote presentation, including presentation design, executive rehearsals, AV team rehearsals, and day of execution. Working with global venues and event teams including: Madrid Marriott Auditorium, Austria Center Vienna, Bangkok Marriott Marquis Queen's Park, Resorts World Convention Centre in Singapore, New Orleans Ernest N. Morial Convention Center, and the Sands Expo Convention Center in Las Vegas.
• Facilitating F2F and virtual design thinking workshops with sellers and enablement team members - ranging from 5 to 300 attendees. Experience with running a workshop at the beginning of a project or mid project lifecycle.
• Standardizing branding, assets, tools, initiatives, and best practices used across the team. Implementing branding consistency of digital enablement assets across all geographies. Aligning with team members from different groups to ensure the team is producing consistent content.
• Visual design and information architecture of our internal wiki community that held enablement material for sellers and tech sellers.

September 2015 - April 2017

New York, New York

UX Designer, from product conception to launch. My role was to create an improved reporting capability for Watson Customer Automation, formerly known as the IBM Marketing Cloud (Silverpop). The enhancement provides marketers with deeper metrics and insights into their email marketing activities and changed the way they manage and evaluate their performance.

Highlights:

• Participating in and facilitating multiple F2F design thinking workshops to map out user pain points, as-is/to-be scenarios, feasibility mapping, and to prioritize features for upcoming sprints.
• Creating user flows with low to high fidelity mock ups to share in group discussions with design, technical, and offering management.
• Creating animated prototypes for team and executive meetings and to be shown at IBM conferences for internal advertisement and user research purposes (Balsamiq, Axure, Sketch)
• Designing a new way of breaking up and filtering data to produce the greatest insights and display them visually for our B2B customers.
• Listening in on client and user research calls of design walk throughs.