OLIVIA SPAIN
olivspain@gmail.com

OLIVIA SPAIN olivspain@gmail.comOLIVIA SPAIN olivspain@gmail.comOLIVIA SPAIN olivspain@gmail.comOLIVIA SPAIN olivspain@gmail.com
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OLIVIA SPAIN
olivspain@gmail.com

OLIVIA SPAIN olivspain@gmail.comOLIVIA SPAIN olivspain@gmail.comOLIVIA SPAIN olivspain@gmail.com

Signed in as:

filler@godaddy.com

  • Home
  • About
  • Around Town
    • NYC Built By Girls
    • SkillsBuild Competition
    • Girls Who Code Spring 19
    • Girls Who Code Fall 19
    • Girls Who Code Fall 20
  • Conference Design
    • IBM Fast Start 2018
    • IBM Fast Start 2019
    • IBM Fast Start 2020
  • GTM Strategy
    • Innovation Consulting GTM
  • Industrial Design
    • IDSA Chair Hack Event
    • Lekotek Light Boxes
    • Delight
  • UX Design & Product Mngmt
    • IBM Design Portfolio
    • IBM Ops Risk Insights
    • IBM Dig. Tech. Engagement
    • IBM Watson Cust. Engmt.
    • Workshop Facilitation
  • Misc
    • Children's Book
    • Data Viz Redesign
    • Essentials
    • Heart of a Shell
  • Contact

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Go-to-Market Strategy for Innovation Consulting

GTM Strategy Design

Spearheaded the development of a GTM strategy, focusing on lead generation, opportunity identification, and nurturing to validation and conversion. This approach ensures alignment with client needs and industry priorities.

Mapping out the Vision

Mapping out the Vision

Mapping out the Vision

Established a structured approach for identifying upsell and cross-sell opportunities within existing client accounts. This led to the development of personalized roadmaps aligned with client business objectives, driving sustained growth and deepening client partnerships.

Quarterly Approach

Mapping out the Vision

Mapping out the Vision

 Launched targeted initiatives to strengthen relationships within the other offering portfolios and account teams, expanding our influence and increasing engagement across industry verticals.

Creating Milestones and Initiatives for each GTM Objective

Launching Innovation Sales Plays

Rethinking Sales Plays

Rethinking Sales Plays

Rethinking Sales Plays

Created a template and process for customizing innovation plays that bundle Innovation Consulting's offerings into strategic packages. These plays are designed to address specific client challenges, aligning with their goals to deliver targeted solutions and maximize value. As well as making it easier for account teams to understand how to bundle different solutions to maximize what we deliver.

Sprint Planning

Rethinking Sales Plays

Rethinking Sales Plays

After crafting the innovation play, created a structure to breakdown an engagement of phases and sprints so that account teams and clients can have an understanding of timelines, milestones, and deliverables.

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