OLIVIA SPAIN
olivspain@gmail.com

OLIVIA SPAIN olivspain@gmail.comOLIVIA SPAIN olivspain@gmail.comOLIVIA SPAIN olivspain@gmail.comOLIVIA SPAIN olivspain@gmail.com
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OLIVIA SPAIN
olivspain@gmail.com

OLIVIA SPAIN olivspain@gmail.comOLIVIA SPAIN olivspain@gmail.comOLIVIA SPAIN olivspain@gmail.com

Signed in as:

filler@godaddy.com

  • Home
  • About
  • Around Town
    • NYC Built By Girls
    • SkillsBuild Competition
    • Girls Who Code Spring 19
    • Girls Who Code Fall 19
    • Girls Who Code Fall 20
  • Conference Design
    • IBM Fast Start 2018
    • IBM Fast Start 2019
    • IBM Fast Start 2020
  • GTM Strategy
    • Innovation Consulting GTM
  • Industrial Design
    • IDSA Chair Hack Event
    • Lekotek Light Boxes
    • Delight
  • UX Design & Product Mngmt
    • IBM Design Portfolio
    • IBM Ops Risk Insights
    • IBM Dig. Tech. Engagement
    • IBM Watson Cust. Engmt.
    • Workshop Facilitation
  • Misc
    • Children's Book
    • Data Viz Redesign
    • Essentials
    • Heart of a Shell
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IBM FAST START 2018

IBM's Global Sales Kickoff

Fast Start is a 5 day, face-to-face, internal sales conference held at 3 locations globally at the beginning of each year. 


Although internal, Business Partners are invited to attend and key clients are invited to participate in panels. In 2018, the 3 locations were: Madrid, Bangkok, and Las Vegas. 


Fast Start has many components that revolve around sales enablement and networking - this includes sales sessions, technical lab sessions, geo/market relative sessions, and executive keynotes to ensure the attendees leave with updated knowledge around the portfolio and are aligned to sell.


HIGHLIGHTED RESPONSIBILITIES:

  • Lead the branding for all 3 events - which included the conference mobile app design as well as the communication with the 3rd party company owning the development and support.
  • Designed and managed the digital meeting room signage and logistics for all sessions at all 3 events - session counts reaching in the 1000s. Ensuring they were correct if last minute changes occurred, and being the point of contact with the hotel representative for all signage displays.
  • Designed and lead the logistics for all printed signage that was used throughout the 3 conference venues. Responsible for working with international vendors on pricing, deliverable requirements, and shipping.
  • Designed the animated lobby signage at multiple attendee hotels.
  • Designed the main keynote presentation for the General Manager of IBM Cloud and Cognitive Software. 
  • Responsible for working with the AV team at all hotels in preparation for audience sizes ranging from 2000 to 4000 attendees. Lead the AV team to ensure accurate timing of presentation components and speaker changes.
  • Designed and maintained the conference website where 100s of planning team members posted and maintained key information for attendees.
  • Designed the PPT template for all teams to use for curriculum to ensure design and content consistency - and easy reuse of conference content to match IBM branding.

DYNAMIC DIGITAL SIGNAGE AT THE MADRID MARRIOTT

Animated welcome video for reception video walls.

ANIMATED BUS SCHEDULE IN LOBBY

There were 12+ attendee hotels to coordinate transportation for.

EXPERT BOOTH SIGNAGE

MADRID

LAS VEGAS

BANGKOK

Each location had 10-15 expert booths for teams to answer questions and provide services for the attendees.

BANGKOK

LAS VEGAS

BANGKOK

LAS VEGAS

LAS VEGAS

LAS VEGAS

MEETING ROOM SIGNAGE

MADRID

BANGKOK HORIZONTAL

BANGKOK VERTICAL

Each venue required different image formats and file sizes for the digital meeting room signage. I coordinated the time changes and updates directly with a hotel representative to ensure the signage was always correct as sessions were changing throughout the day. On average there were 40+ meeting rooms accommodating sessions at any given time.

BANGKOK VERTICAL

BANGKOK HORIZONTAL

BANGKOK VERTICAL

BANGKOK HORIZONTAL

BANGKOK HORIZONTAL

BANGKOK HORIZONTAL

KEYNOTE KICKOFF

MADRID

Alongside the Director of Executive Communications, I coordinated with the General Managers of each geography to ensure we had a cohesive story to present at each locations keynote. 

BANGKOK

I was also responsible for coordinating with the AV teams at each hotel, rehearsing beforehand, and solutioning through any onsite technical difficulties. The keynote was 1-1.5 hours long and the kickoff to each conference. 

LAS VEGAS

The audience in the auditoriums ranged between 2,000-4,000 people - ensuring the presentation content was large enough on screen for the attendees in the back to see was a main priority.

KEYNOTE KICKOFF VIDEO

Created the keynote kickoff video that acted as an inspirational message played before the first speaker at the start of the keynote. The goal was to promote the power of team and commitment to jumpstart and get excited for 2018.

MORE FAST START CONFERENCE DESIGN:

IBM FAST START 2019

IBM FAST START 2019

IBM FAST START 2019

New Orleans, Madrid, Singapore

Read More

IBM FAST START 2020

IBM FAST START 2019

IBM FAST START 2019

Vienna, Las Vegas, Singapore (Virtual)

READ MORE

IBM FAST START 2021

IBM FAST START 2019

IBM FAST START 2021

Virtual

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